Amazon Says “Stick a Fork In Him, He’s Fat”

Dances With Fat

Say Something SundayFor today’s Say Something Sundaypost I want to talk about activism that reader Wendy Dirks recently engaged in (and gave me permission to share with you.) Wendy e-mailed me about an advertisement she saw from Amazon [linked provided, but trigger warning for fat hate]

http://www.advertolog.com/amazon/adverts/yoga-20911555/ The video is of a yoga class made up of women and one larger-bodied guy.  One of the women sees the man in Balasana pose (I think – I’m not a Yoga expert so correct me if I’m wrong…) she stares at him, and then a hand and wrist come into the frame holding a meat thermometer which then LITERALLY POKES THE FAT MAN.  In the next frame the fat man is replaced by a turkey which is then impaled with the meat thermometer and we find that all of the proceeding fat shaming was in the service of selling the Amazon app that would allow this…

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